Can Coca-Cola save lives?

If the Coca-Cola Company is able to deliver its products in nearly every corner of the world, why not lifesaving medicines?

Their distribution strategy is famously “anywhere within arm’s reach of desire.”

An initiative between Coca-Cola, the United States Agency for International Development, and the Melinda and Bill Gates Foundation is doing just that – piggybacking on Coca Cola’s incredible distribution system to deliver lifesaving medicine across Africa.

Corporate Social Responsibility (CSR) is more than a business donating a share of its profits to foster community work. Done well, CSR strengthens business models with the dual purpose of generating returns and creating social good.

From providing financing to a single mother for the purchase of a food truck, to investing in high-quality, low-income rental units, to helping launch a farmer’s market in an urban neighborhood, impact investing is well within reach of ordinary individuals with average incomes.

Take the challenge: email us now to evaluate your investment or philanthropic portfolio against the CSR scale, and see how much good you can do.

Please follow and like us: