David vs Goliath – Isn’t it time to shake things up?

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Americans tend to reward the familiar rather than the innovative when it comes to charity. Almost 80 percent of all donations made are classified as “loyalty giving” – meaning people tend to give to the same organizations year over year.

Compare that to the for-profit sector, where Americans reward ingenuity and innovation. For example, Motorola thrives – long ago surpassing the walkie-talkie – while Kodak still struggles to move beyond film.

Are we as “customers” (the non-profit’s donors) rewarding charities for trying unconventional approaches to social problems? Or are we too often sticking with the status quo?

The list of America’s biggest charities shows little change year-over-year, with the same organizations dominating the list at http://www.forbes.com/top-charities/.

While large nonprofits can move mountains, there are smaller ones who can find a way around the mountain.

Do you know an innovative nonprofit? Send us their information and we will feature them in a future article.