Americans tend to reward the familiar rather than the innovative when it comes to charity. Almost 80 percent of all donations made are classified as “loyalty giving” – meaning people tend to give to the same organizations year over year.
Compare that to the for-profit sector, where Americans reward ingenuity and innovation. For example, Motorola thrives – long ago surpassing the walkie-talkie – while Kodak still struggles to move beyond film.
Are we as “customers” (the non-profit’s donors) rewarding charities for trying unconventional approaches to social problems? Or are we too often sticking with the status quo?
The list of America’s biggest charities shows little change year-over-year, with the same organizations dominating the list at http://www.forbes.com/top-charities/.
While large nonprofits can move mountains, there are smaller ones who can find a way around the mountain.
Do you know an innovative nonprofit? Send us their information and we will feature them in a future article.