Charitable donations currently exceed $350 billion per year in the U.S., helping to support approximately 1.5 million nonprofit organizations across the country. Those numbers are on track to grow. Find out how:
- More informed donors. The Internet has changed everything, including how we give. While it has enabled charities to reach more donors, the Internet also provides greater access to a nonprofit’s financial picture, program outcomes and numbers of clients served. Today’s donor can easily see how a nonprofit allocates its budget – and how much it pays its top executives.
- Business merging with philanthropy.Watch for a continued increase in hybrid business-philanthropy organizations and social-conscious enterprises. These are for profit businesses with a social mission, similar to The Patagonia Company and Tom’s Shoes. Many States formally recognize this legal entity as a Benefit Corporation (B-Corp).
- Millennials remain on track to become a major giving group.The vast majority of millennials are donors, according to the Case Foundation’s “Millennial Impact Report 2015,” and they give in response to social media, texts and email blasts. The ALS ice bucket challenge is a perfect example of engaged millennials. There was no nonprofit organization behind the effort. It was started by a handful of individuals using social media for an effective – and infective – call to action.
- More and larger groups of coworkers pitching in as volunteer teams.A recent survey conducted by the Association of Corporate Contributions Professionals found a 15 percent increase in the number of companies that include employee volunteering as part of their charitable allocation.