Searching for corporate sponsors? Three tips for smarter fundraising.

Why-Good-Mutual-Fund-Research-Is-Hard-to-Find

The approach many nonprofits take to attract corporate support appears to be sending out multiples of mass produced sponsor material in hopes of garnering a donation; after all they have so much money–certainly they can give you just a little, right?

You have a much better chance of attracting corporate support by thoughtfully identifying a handful of companies that naturally align with the nonprofit mission, and then crafting individual communication for each of them.

If you are involved with a nonprofit looking for a corporate partner, consider:

  • To whom does your mission matter most?
  • Who is in your circle–musicians?  moms and dads?  environmentalists?

Illustrate to the company how your mission is relevant to their market and their customers.

Where do you deliver your programs:

  • Locally, regionally, globally?

Show how the nonprofit is a good match to the company in size and scale.

Research opportunities to partner horizontally across the company:

  • Does the company have the expertise to help the nonprofit improve its supply chain or to expand into a new market?
  • Can you support their business model in return; are there services the nonprofit can provide to the company’s customers or employees?
  • Can you introduce the business to a new audience or deepen its relationship with a constituency that is valuable to them?

Share analytics that quantify the nonprofit’s reach through social media, the press and newsletters.

Your goal is to build a meaningful, long-term and genuine relationship between the nonprofit and the company.  Always remember, you are looking for a marriage—not a one night stand.