Happy Employees, Positive Image: Strategic Corporate Giving is a Necessity

If you are a business owner, marketing director or HR professional, you likely play a key role in your organization’s charitable giving decisions. What does that process look like? When you think about your business and philanthropy, is something missing?

Does it feel sometimes like you or your company go through the motions of writing a few checks of support – or even underwrite a cause-related event or two – without a real strategy for corporate giving?

If you answered yes to any of the above, you’re not alone. Many small- to medium-sized businesses don’t have a formalized giving plan that many larger corporations have in place. But by not having a strategy, your company is likely missing out on many of the key benefits that make corporate philanthropy a fulfilling, win-win scenario for everyone involved.

The good news: Rodman & Associates has published a free “Playbook for Effective Corporate Giving” to help you get started creating your strategic plan today.

First, consider just a few of the benefits of effective corporate giving:

  • It demonstrates your company’s commitment to being a socially responsible entity and good community neighbor.
  • Positive image and reputation are crucial to building brand loyalty and gaining new customers.
  • Employee morale and company pride are enhanced by corporate giving.
  • A strategic approach to giving provides volunteer opportunities and other fun, creative ways to engage a cause beyond just writing a check.

Those last two points are especially important considering that millennials are looking for engagement opportunities and alignment with their personal values. That’s critical for any employer now that millennials (roughly aged 19-35) have surpassed Gen Xers as the largest generation in U.S. labor force.

You want to be able to keep your best employees, while also being able to attract top candidates for new positions. Having an established corporate giving program that enhances morale, company pride, and provides fun opportunities to get involved in nonprofit efforts (team building, anyone?) can make all the difference.

When you download our new “Playbook for Effective Corporate Giving,” learn best practices used by larger corporations and other established business philanthropists. With sample planning documents and worksheets to help you get started, your company can put a successful strategy in place and start realizing the benefits right away.