Rodman & Associates was recently quoted in the Austin American Statesman’s analysis of the Giving USA 2017 report. Here we recap three key takeaways from the report as researched and written by the Indiana University Lilly Family School of Philanthropy.
All of the philanthropic focus areas tracked went up, a rare occurrence. For only the sixth time in the last 40 years, every single nonprofit sub-sector tracked—from health, to religion, to human services—realized an increase in donations in 2016.
The arts, environment, and international causes had the largest growth year over year, and we believe this is no coincidence. These are the types of nonprofit organizations working at the cutting edge, utilizing technology and innovation to re-think donor engagement. Our favorite case in point is the San Francisco Museum of Modern Art’s recent Text to See campaign.
Particularly noteworthy: Giving to international groups grew 4.6 percent in inflation-adjusted dollars, to $22 billion. Especially impressive given there were few of the large-scale international disasters that usually drive that type of engagement.
Individual givers continue to drive American philanthropy. Charitable giving by families, foundations and corporations all increased in 2016, with a 4% jump in donations from individuals alone. In total, donations from individuals amounted to nearly three-quarters of all giving in 2016.
New patterns emerging. Una Osili, Director of Research for Indiana University’s Lilly Family School of Philanthropy and lead researcher for the Giving USA 2017 report, said they are seeing successful young technology leaders starting their philanthropy earlier in life, as early as their twenties and thirties. These donors are adopting new forms of philanthropy using program related investment, impact investing and more collaborative models of giving.
Giving USA, the longest-running and most comprehensive report of its kind in America, is published by Giving USA Foundation, a public service initiative of The Giving Institute. Year after year the report provides an unparalleled look at how and why people give, and how those patterns unfold over time. A copy of the full report can be purchased here. And as a free resource download the infographic for an overview of major giving trends.
The greatest transfer of generational wealth in American history, coupled with a rising tide of new wealth among American entrepreneurs, has increased the need for donors to be supported in making strategic and effective philanthropic decisions. Rodman & Associates brings years of experience in designing philanthropic giving models, achieving meaningful results and assessing impact.