The blurring line between profit and philanthropy

We hear a lot about triple bottom line companies. We recently had the opportunity to see one in action.

Former Austin nonprofit executive, Leya Simmons, and her husband Tunç Samiloglu, a successful and serial software developer, and their company have built a fundraising database called BetterUnite.

BetterUnite is receiving a lot of attention as it is provided completely free of charge to nonprofit users.  At the end of any transaction, donors are asked to consider an optional tip of 5% to BetterUnite, capped at no more than $20. Amazingly 98% of users to date have chosen to do just that!  This revenue model means that BetterUnite is in the fundraising game with you. When you succeed at raising money, so do they.

The founders’ vision is to make this a true community partnership: they are listening, learning and responding to local Central Texas nonprofits before taking their product national very soon.

The platform facilitates multiple fundraising efforts with

  • Text to Donate
  • Event Management (including Ticketing, Table Management and Team Management)
  • Auction Management (Silent, Live and Online)
  • Crowdfunding, Peer-to-Peer, and/or Team Fundraising
  • A robust online donor management CRM with multiple user support
  • Recurring Payments and Membership Management

It is cloud-based and integrates with other commonly used software solutions such as

  • MailChimp
  • Constant Contact
  • Emma
  • Salesforce
  • Eventbrite
  • QuickBooks Accounting
  • Sage Accounting

This is quite honestly one of the best fundraising solutions we have seen for small to medium nonprofits. And with feedback from our local Austin nonprofit scene, it is getting better all the time!

Please let us know if your nonprofit is interested in learning more.

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