An annual survey of Central Texas companies found that most maintain a strong emphasis on corporate giving, with philanthropy budgets that increased from 2016 to 2017.
The 2018 Rodman Report details that and other results from a survey of businesses of various sizes and industries. This marks the fourth year in a row that Austin-based philanthropic advisors Rodman & Associates have conducted the Survey of Corporate Giving, the only study of its kind that addresses Austin and the surrounding area.
The survey compiles statistics and sets benchmarks measuring how much, and in what ways, Central Texas companies give to nonprofits. Lisa Rodman, founder and principal of Rodman & Associates, said the results prove valuable for businesses to understand how their giving compares to others in the community, and for nonprofits to see how their needs align with the giving priorities of Central Texas businesses.
A few highlights of the Rodman Report include:
Who spearheads giving: The survey identifies the departments or positions most likely to be philanthropy decision makers at companies, and this year those results were matched to company size. Hint: the likely decision makers at small companies are not the same as those at larger corporations.
What they donate: Companies are most likely to provide monetary donations and employee volunteer hours as methods of giving (77 percent for both). Group volunteering is encouraged in 72 percent of companies.
Whether they track volunteer hours: Though the number has been gradually trending upward over the past few years, only 36 percent of respondents said their company tracks volunteer hours. Tracking volunteer hours is a great way for companies to help measure this aspect of their contribution year over year.
Rodman said the good news for nonprofits is that corporate philanthropy is strong in Central Texas – and it continues to trend in the right direction.
“More than two-thirds of survey respondents said their companies have philanthropic/giving budgets; and the majority of those budgets increased last year,” Rodman said. She added, however, that some methods of engaging employees in philanthropy decreased, indicating that business leaders need to be mindful of supporting employee efforts.
“I believe the single most effective way to encourage employees to be more philanthropic is to provide a corporate match,” Rodman said. “This benefits the employer because it ties corporate support directly to the causes that are important to the employee base.”
The results in the Rodman Report are drawn from the responses of 134 Central Texas companies that participated in an online survey between January 19 and February 10, 2018.
The Rodman Report is available at RodmanReport.com, along with an infographic, “Central Texas: Corporate Giving by the Numbers.” Rodman & Associates encourages the public to freely share and distribute the report and its data, especially among business leaders, employees, and nonprofit board members and professionals.