Traditional corporate marketing goals include increased sales and revenue whereas nonprofit marketing goals often consist of educating, inspiring and motivating. Although each have different objectives, the tactics used are not that different. (more…)
Reverend Graham was right . . . Americans are a generous lot, especially this time of year! (more…)
The word “innovative” is so overused we tend to gloss over it. Yet recently I’ve taken notice of a young nonprofit, Multicultural Refugee Coalition (MRC), whose earned-income focus and smart capitalization of key markets is creative and effective enough that we might actually apply “the i word” to their programs. (more…)
I love finding examples of partnerships between businesses and nonprofits that are clearly win-win scenarios, providing benefits and positive exposure for both parties. So when I find a “win-win-win” scenario, it’s even better. (more…)
If you are a business owner, marketing director or HR professional, you likely play a key role in your organization’s charitable giving decisions. What does that process look like? When you think about your business and philanthropy, is something missing?
Does it feel sometimes like you or your company go through the motions of writing a few checks of support – or even underwrite a cause-related event or two – without a real strategy for corporate giving?
If you answered yes to any of the above, you’re not alone. (more…)
Does your company have a formal giving strategy?
Do you have a plan for business giving that fits your company’s mission, maximizes the impact on nonprofits and helps boost employee morale?
Have you ever wondered who really manages all those Family Foundations? Follow along for a quick snapshot of who is making the decisions— (more…)
Nominating Chairs complain that the competition is tough; there are too many nonprofits and not enough Rock Star board members. Yet Boards function as a team, and we all know Rock Stars may not make the best teammate. (more…)
Private charity is critical in making America the unique country it is, but we are not the only country in the world with thriving philanthropy. (more…)
Each of us have made donations whose impact we can see and measure—and donations for which we could not tell you where the money went if our lives depended on it! (more…)