News

Purpose beyond Profits

The Purpose Effect

Many long-running cause marketing campaigns ceased to exist this year. Lee’s Denim Day, Yoplait’s Save Lids to Save Lives and Campbell’s Labels for Education to name just a few.

So what’s going on? Could this be the death knell for Cause Marketing?

At Rodman & Associates, we think not.  Companies–and their consumers–have become more sophisticated, and they are demanding more from Cause Marketing campaigns.  The evolving trend is for corporations to define and create a unique program that reflects the core DNA of the business itself.

Outstanding examples include: (more…)

How should a nonprofit react when a benefactor becomes involved in scandal?

Rendering of Foisie Innovation Studio and Residence Hall at WPI.
Rendering of Foisie Innovation Studio and Residence Hall at WPI.

The news is full of examples where economic need and overworked fundraising staff lead a nonprofit to accept a gift too quickly.

One story making big headlines is that of Robert Foisie and his $40 million dollar gift to his alma mater the Worcester Polytechnic Institute (WPI). (more…)

Made in the USA

sewing-shop-2The word “innovative” is so overused we tend to gloss over it. Yet recently I’ve taken notice of a young nonprofit, Multicultural Refugee Coalition (MRC), whose earned-income focus and smart capitalization of key markets is creative and effective enough that we might actually apply “the i word” to their programs. (more…)

The Trifecta: Uber, Dell and Goodwill?

I love finding examples of partnerships between businesses and nonprofits that are clearly win-win scenarios, providing benefits and positive exposure for both parties. So when I find a “win-win-win” scenario, it’s even better. (more…)

Happy Employees, Positive Image: Strategic Corporate Giving is a Necessity

If you are a business owner, marketing director or HR professional, you likely play a key role in your organization’s charitable giving decisions. What does that process look like? When you think about your business and philanthropy, is something missing?

Does it feel sometimes like you or your company go through the motions of writing a few checks of support – or even underwrite a cause-related event or two – without a real strategy for corporate giving?

If you answered yes to any of the above, you’re not alone. (more…)

Download Our Playbook for Corporate Giving

 

Does your company have a formal giving strategy?

Do you have a plan for business giving that fits your company’s mission, maximizes the impact on nonprofits and helps boost employee morale?

Playbook for Corporate Giving, Lisa Rodman

Corporate giving can be a win-win scenario that:

  • Demonstrates your company’s commitment to being a socially responsible entity and good community neighbor
  • Boosts employee morale and company pride
  • Provides volunteer opportunities and other fun, creative ways to engage a cause beyond just writing a check
  • Helps build brand loyalty and gain new customers

Download the new “Playbook for Corporate Giving” from Rodman & Associates, a helpful tool that applies best practices used by larger corporations and other established business philanthropists. With sample planning documents and worksheets to help you get started, your company can put an effective plan in place and start realizing the benefits right away.



Don’t like forms?  You can email us directly at info@rodmanassociates.com for your copy.