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Happy Employees, Positive Image: Strategic Corporate Giving is a Necessity

If you are a business owner, marketing director or HR professional, you likely play a key role in your organization’s charitable giving decisions. What does that process look like? When you think about your business and philanthropy, is something missing?

Does it feel sometimes like you or your company go through the motions of writing a few checks of support – or even underwrite a cause-related event or two – without a real strategy for corporate giving?

If you answered yes to any of the above, you’re not alone. (more…)

Download Our Playbook for Corporate Giving

 

Does your company have a formal giving strategy?

Do you have a plan for business giving that fits your company’s mission, maximizes the impact on nonprofits and helps boost employee morale?

Playbook for Corporate Giving, Lisa Rodman

Corporate giving can be a win-win scenario that:

  • Demonstrates your company’s commitment to being a socially responsible entity and good community neighbor
  • Boosts employee morale and company pride
  • Provides volunteer opportunities and other fun, creative ways to engage a cause beyond just writing a check
  • Helps build brand loyalty and gain new customers

Download the new “Playbook for Corporate Giving” from Rodman & Associates, a helpful tool that applies best practices used by larger corporations and other established business philanthropists. With sample planning documents and worksheets to help you get started, your company can put an effective plan in place and start realizing the benefits right away.



Don’t like forms?  You can email us directly at info@rodmanassociates.com for your copy.

Do you know where your money went?

Do you know where you money went 2

Each of us have made donations whose impact we can see and measure—and donations for which we could not tell you where the money went if our lives depended on it! (more…)

The value of Giving Back does get passed down!

GP and BC 4

Grandparents who actively pursue philanthropic endeavors are more likely to have grandchildren who give charitably and volunteer in the community.

While giving priorities may differ (grandparents are more inclined to religious giving and grandchildren to secular giving), grandparents play a role in developing their grandchildren’s giving habits.

Recent research released by the Lilly Family School of Philanthropy provides a first-of-its-kind look at the role parents and grandparents play in shaping the third generation’s giving habits. (more…)

Searching for corporate sponsors? Three tips for smarter fundraising.

Why-Good-Mutual-Fund-Research-Is-Hard-to-Find

The approach many nonprofits take to attract corporate support appears to be sending out multiples of mass produced sponsor material in hopes of garnering a donation; after all they have so much money–certainly they can give you just a little, right?

You have a much better chance of attracting corporate support by thoughtfully identifying a handful of companies that naturally align with the nonprofit mission, and then crafting individual communication for each of them. (more…)

Giving Budgets, Volunteerism Increase: The 2016 Rodman Report is Here

A Survey of Corporate Giving in Central Texas

The results of our Survey of Corporate Giving in Central Texas are in. Through the direct feedback of local businesses, the 2016 Rodman Report shines a spotlight on corporate giving trends and benchmarks in the Austin and Central Texas area.

The statistics we gathered on corporate philanthropy/giving can help business leaders see how their own giving measures up – and be inspired to engage their employees through different methods of giving. For nonprofit board members, staff and volunteers, our survey findings provide a wealth of information to help them understand how, and to what causes, companies give – and who the gatekeepers are for corporate giving (more…)

2016 Rodman Report – A Survey of Corporate Giving in Central Texas

The results are in!

Great for Central Texas business owners (and anyone in charge of corporate giving), the Rodman Report provides information regarding how much, and in what ways, area companies are giving back to the community.

The Rodman Report is also a great source of information for local nonprofits, providing insights on who in Central Texas is making corporate philanthropic/giving decisions – and their giving habits.

Rodman Report Teaser 2016

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