Traditional corporate marketing goals include increased sales and revenue whereas nonprofit marketing goals often consist of educating, inspiring and motivating. Although each have different objectives, the tactics used are not that different.
Posts Tagged: best practices
Nominating Chairs complain that the competition is tough; there are too many nonprofits and not enough Rock Star board members. Yet Boards function as a team, and we all know Rock Stars may not make the best teammate.
A donor was approached by the Executive Director of the local Humane Society with a $25,000 proposal to fund the development of an onsite low-cost spay and neuter clinic. The donor was told that bringing those services in-house would save $60,000 in annual operating costs at the Humane Society and that the clinic would be… Read more »