Many long-running cause marketing campaigns ceased to exist this year. Lee’s Denim Day, Yoplait’s Save Lids to Save Lives and Campbell’s Labels for Education to name just a few. So what’s going on? Could this be the death knell for Cause Marketing? At Rodman & Associates, we think not. Companies–and their consumers–have become more sophisticated,… Read more »
Posts Tagged: branding
Traditional corporate marketing goals include increased sales and revenue whereas nonprofit marketing goals often consist of educating, inspiring and motivating. Although each have different objectives, the tactics used are not that different.
A Survey of Corporate Giving in Central Texas The results of our Survey of Corporate Giving in Central Texas are in. Through the direct feedback of local businesses, the 2016 Rodman Report shines a spotlight on corporate giving trends and benchmarks in the Austin and Central Texas area. The statistics we gathered on corporate philanthropy/giving… Read more »
Is Corporate Philanthropy in your tool kit? Time and time again we see companies roll out public do-good campaigns following a major gaff, but do these campaigns really work? It turns out they do!