Posts Tagged: corporate philanthropy

Purpose beyond Profits

Many long-running cause marketing campaigns ceased to exist this year. Lee’s Denim Day, Yoplait’s Save Lids to Save Lives and Campbell’s Labels for Education to name just a few. So what’s going on? Could this be the death knell for Cause Marketing? At Rodman & Associates, we think not.  Companies–and their consumers–have become more sophisticated,… Read more »

Searching for corporate sponsors? Three tips for smarter fundraising.

The approach many nonprofits take to attract corporate support appears to be sending out multiples of mass produced sponsor material in hopes of garnering a donation; after all they have so much money–certainly they can give you just a little, right? You have a much better chance of attracting corporate support by thoughtfully identifying a… Read more »

How does business philanthropy affect your company’s vaule?

Most owners have considered the correlation between business giving and the success of the business.  Strategic giving improves reputation management and strengthens relationships with vendors, customers and clients. But how does business philanthropy affect the company’s value? Since valuation is typically a function of available cash flow it stands to reason that a company designating… Read more »